you must be in possession of a series of requirements that, if you are the owner of the brand, are easy to meet. On the one hand, you must have less than 30 comments on the product detail page, have an offer in FBA format and the product is active and available. And here comes the disadvantage on the part of the client, and that is that this service not only costs the gift of the product to those who will carry out the review, but they will have to pay a fee of €500 to Amazon. Who are the Vine Voices ? They are those Amazon customers with a high number of reviews and who have been found helpful by consumers. This selection is made based on category, so we will always be

offering our products to relevant Vine Voices. Amazon Vine: The Pros For sellers, the main draw of the Amazon Vine program is that it gives businesses a relatively quick way to add product reviews to a listing. A good strategy is to use the program before sms services launching a new product, so that on launch day it has more than one review and achieve many more conversions in advertising campaigns or when positioning your product. And not only for new products, Amazon Vine works for those listings that need to increase sales and give a serious boost to the brand, positioning products much better and giving buyers much more reliability. Another great pro of Amazon

Vine is, as we have seen, reviews have an important weight in the Amazon algorithm and in the eyes of the undecided buyer about the product they are going to buy. And much more weight if these comments are by recognized Vine Voices and with many reviews behind them. Amazon Vine: the big con All that glitters with this program is not gold, especially for sellers, and the main drawback is the price. A campaign based on giving away 5 products and paying €500 is not a feasible option for all companies, in addition to the fact that it is not ensuring sales, and depending on the cost of the product, the campaign can have a quick or incredibly slow return. Alternatives to Amazon