Google's 'Project Owl' - a three-pronged attack on fake news and problematGoogle's 'Project Owl' - a three-pronged attack on fake news and problematic content Posted: 2020-11-18 Google knows it has a search quality problem. It has been plagued since November with concerns about fake news, disturbing answers and offensive research suggestions appearing at the top of its results. “Project Owl” is a company effort to address these issues, with three specific actions being announced today. In particular, Google launches: a new feedback form for search suggestions,
Tracker, you can schedule automatic checks on a daily or weekly basis. If your site suddenly drops from search engine results, you'll see a dropped rating in the Difference column . When this happens on a large number of keywords, it usually involves a penalty jewelry retouching service or de-indexing. If you suspect the latter, check the crawl statistics in your Google Search Console account and take a look at your robots.txt file. Hacking the site (per se) Even if the hacker doesn't have negative SEO in mind, the attack itself can hurt your
SEO. Google wants to protect its users, so if they suspect a site has been hacked, they can downgrade it, or at the very least add a “This site may be hacked” line to your search listings. Want to click on a result like that? How to Stay Safe: Negative SEO aside, strengthening your site's security should be high on your priority list for obvious reasons. This subject deserves a separate article, but you can find some good advice here and here.