Now let's get into the practice of the SEO industry email list sprint framework . The stage I practiced was the Danish optician chain "Nyt Syn", which performed two SEO sprints in the ZEISS spectacle lens campaign. SEO Sprint Case Study: Danish Eyeglass Store industry email list Chain Nyt Syn is a Danish optician chain consisting of 57 optician stores, with a 6% market share in a market dominated by three major companies. I had two successful SEO sprints in 2018 and 2019 with Nyt Syn's "Drive Safe" campaign .
DriveSafe is a lens made by ZEISS. Eyeglasses industry email list with this lens can also be used as regular eyeglasses, but they are especially useful for avoiding blinding by the headlights of oncoming vehicles at night. The retail price of eyeglasses is about $ 500, which is not a low-priced product, but it is the safest solution on the market. The target audience for the DriveSafe campaign was primarily women over the age of 35. We're not as uncomfortable at night as industry email list men, but our research shows that they are more willing to deal with this problem.
The main goal of the campaign was to have an industry email list eye test booked at a local Nyt Syn store. result The first DriveSafe campaign in the fourth quarter of 2018 was reasonably successful, and a year later, the second SEO sprint managed to triple organic traffic. During the second campaign, 23.7% of nytsyn.dk's organic traffic was on the industry email list DriveSafe page. And more importantly, the number of appointments for actual vision tests has increased significantly. The number of reservations during the second campaign increased by 73% compared to the first.